A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
Tag: Eliud Kipchoge
Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
Timed to leverage the 2020 Virgin Money London Marathon, Nike Running launched an online spot called ‘More Than A Coach’ built around its partnership with the greatest marathoner of the modern era Eliud Kipchoge and focusing specifically on his coach Patrick Sang. Sand, who coaches both world record holder Kipchoge and fellow Kenyan marathon star and… Continue reading Nike Leverages London Marathon Via Kipchoge Coach Patrick Sand Fronted ‘More Than A Coach’ Ad
Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
To leverage the 2019 New York Marathon, Nike rolled out a new campaign which aimed to capture the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city. ‘I Am Not a Runner’ showcases fast-paced New Yorkers that move the city – whether they… Continue reading Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
A head of the 2018 Berlin Marathon Nike launched a powerful motivational tribute to Eliud Kipchoge: a promotion that predicted he would make history ahead of the race. The spot, part of the brand’s ongoing, umbrella ‘Just Do It’ anniversary series (see case study), turned out to be perfectly timed as the brand endorser… Continue reading Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
As Nike announced just when its three chosen athlete ambassadors will take the Monza’s F1 track in northern Italy to try and run the first sub two hour marathon in history, the sportswear behemoth launched a three-phase, three day brand-owned lieve event product launch campaign called #Breaking2 that climaxed when Eliud Kipchoge clocked an unofficial… Continue reading Integrated Campaign Promotes Nike’s #Breaking2 Monza Marathon Record Stunt
