To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester). Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
Tag: R/GA
LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
As the NBA 2021/2 season got underway, hoops mega star LeBron James joined the growing stable of sports stars endorsing at-home fitness brand Tonal and fronted a new campaign focusing on the LA Lakers player’s total dedication on and off the court. James, who has taken an undisclosed financial stake in the company, fronts… Continue reading LeBron James Backs At-Home Fitness Brand Tonal In Dedication Led ‘Powered By’ Campaign
Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
Nike teamed up with female physiologist Stacy Sims and agency R/GA London to build the first ever cycle syncing training collection on the Nike Training Club App. The aim behind the project was to help educate women on how to sync their training to their menstrual cycle not just to enhance performance, but also… Continue reading Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
To leverage the 2019 New York Marathon, Nike rolled out a new campaign which aimed to capture the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city. ‘I Am Not a Runner’ showcases fast-paced New Yorkers that move the city – whether they… Continue reading Nike Leverages New York Marathon 2019 With Fast & Furious ‘I Am Not A Runner’ Fronted By Eliud Kipchoge
NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
Early may saw Australia’s National Rugby League (NRL) launch a new cause campaign, called ‘Out For Blood’, that leverages the spiking interest and deeply rooted rivalry around the upcoming State of Origin series The initiative, developed for the NRL by R/GA Sydney in partnership with the Australian Red Cross Blood Service, calls on fans… Continue reading NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood
Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
Nike Basketball launched its campaign for its new Kyrie4 signature shoe with a distinctly Boston-based campaign led by a commercial called ‘Find Your Groove’. This celebratory swoosh brand sneaker launch spot stars not just the Boston Celtics point guard (and his body double in the form of internet sensation Jah Swish), but also a… Continue reading Nike Basketball Launches Kyrie (Irving) 4 Sneaker Via A Boston Based ‘Find Your Groove’ Spot
