Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Tag: Mobile Gaming
Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy. The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
MasterCard is activating its new three-year ‘official payment’ partnership with the Australian Open 2017 via a multi-faceted campaign that revolves around the tennis tournament’s ‘Happy Slam’ theme. As the official payment partner of the first tennis major of the year, MasterCard is leveraging its ‘Sponsor of the Happy Slam’ status with integrated, inter-connected activity… Continue reading MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an end the 2013 edition of Orange’s multi-tiered official CAN sponsorship campaign. This year’s initiative saw Orange offer an array of digital tools and organise several… Continue reading Orange’s CAN Sponsorship Led With Digital Fan Tools
