Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: Octagon
Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in July to launch ‘The Connected Scarf’: a wearable piece of supporter technology which helps monitor a fan’s emotional journey throughout a match and thus provides deep insights into the interconnection between the club and its supporters. Cisco,… Continue reading Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’. Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters to dream up their ideal away football experience. Rolling out as pandemic restrictions begin to ease in some European countries, the multi-market campaign, developed by… Continue reading UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
The start of March saw digital travel giant Expedia launch a new campaign leveraging its new ‘official travel companion’ partnership with current Premier League champions Liverpool Football Club called ‘With You All The Way’. The hero commercial launched on television during the team’s Premier League game against Chelsea on 4 March and then rolled… Continue reading Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
Priceless Wave – Mastercard & UEFA Champions League
For the 2020 Champions League Final, August saw UEFA partner Mastercard create a best practice example of the pandemic-driven trend for event sponsors switching physical experiences for virtual activations in the form of a mass participation, record-breaking #PricelessWave on TikTok. Territory: Global Agency: Talker Tailor Trouble Makers, La Plage, TikTok & Octagon … Continue reading Priceless Wave – Mastercard & UEFA Champions League
Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’. The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
Mastercard encouraged football fans to celebrate the return of UEFA Champions League in early August by creating the world’s biggest digital wave with a TikTok led activation called #PricelessWave. On Monday 10 August, Mastercard set out to break a world record with the largest digital celebration ‘wave’ ever on social media: an initiative conceived and… Continue reading Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Timed to leverage the restart of the UEFA Champions League, Manchester City technology partner Cisco launched a new campaign, titled ‘Blue Moon’, to promote its sub-brand Webex which revolved around City fans around the world singing the club’s famous anthem. Appropriately, the campaign was produced via Webex technology and launched in late July to… Continue reading Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
