The BBC’s in-house marketing and promotional team – BBC Creative – reminds Brits that the state owned media giant offers more than TV and radio as it leveraged football news of iconic Liverpool FC’s manager Jurgen Klopp’s end-of-season departure – heartbreaking news for fans and for the city. The BBC released a tactical ad on… Continue reading BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit
Tag: Jürgen Klopp
Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t Forget The Best Bit’ UK spot running under the brewer’s ‘Never Skim An Erdinger’ campaign. The commercial, called ‘Don’t Forget the Best Bit’, features a… Continue reading Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign
Late February was a painful time for fans of Liverpool FC and they were unlikely to have been too cheered up by the latest European ad for Snickers featuring the club’s manager Jürgen Klopp. The tongue in cheek commercial launched on 22 February and ran whilst the club was enduring worst home league run… Continue reading Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign
Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’
Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video. The two-minute spot, deployed across the club’s digital and social platforms, is narrated by manager Jürgen Klopp. The animation explores the highs and lows of the previous 12 months at the… Continue reading Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’
Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
For the biggest annual fixture in Liverpool FC’s match calendar, the 17 October home game against fierce rivals Manchester United, the club and its shirt sponsor Standard Chartered again teamed-up to promote ‘Seeing Is Believing’ – the financial services multinational’s community programme tackling avoidable blindness. The initiative, developed in harness with a team from… Continue reading Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
