A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Tag: Inspire
WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by… Continue reading WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Early March saw an inventive initiative from the Swedish women’s football team which replaced the players’ names on the back of their shirts with empowering messages in a kit campaign that aims to inspire women. The #InYourName campaign, which was a collaboration between the team, the Swedish Football Association and its kit partner Adidas, saw… Continue reading Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson. A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
In the build up to the ICC Cricket World Cup 2015, the ECB calls for fans to get behind the England team through its hashtag-led #LoveEngland campaign. Launched in early February England fans are encouraged to post their own inspirational team talks, videos, pictures and messages on social media using #LoveEngland. A selection… Continue reading ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
Adidas’ Biggest Brand Campaign ‘Sport 15’ Launches With ‘Take It’
The sportswear giant’s biggest brand push since the debut of ‘All In Or Nothing’ back in 2011, rolled out on 13 February with a flagship 60-second TV spot called ‘Take It’ Themed around the idea of seizing the moment now, the spot includes the copy: ‘Yesterday is gone. Today is up for grabs. … Continue reading Adidas’ Biggest Brand Campaign ‘Sport 15’ Launches With ‘Take It’
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
J&J USA World Cup Campaign Uses Kids Books Not Soccer
Johnson & Johnson’s USA local market World Cup work, whilst still running under the global platform’s ‘Care Inspires Care’ tagline, takes quite different approach to most Brazil 2014 sponsor activation in so much as it doesn’t feature football. There are no soccer stars, no pitches, no kits and no live action shots – there… Continue reading J&J USA World Cup Campaign Uses Kids Books Not Soccer
