Bimbo owned chocolate milk brand Pingüinos promoted and energised interest around its cartoon packaged drink in its home market of Colombia through a swimming and soccer sports-themed campaign called ‘The Important Thing Is Inside’ which challenged outdated social norms. Conceived and created by Colombian agency Fantàstica, the campaign’s two anchor spots are titled ‘Empowerment’… Continue reading Colombian Chocolate Milk Brand Pingüinos Challenges Outdated Social Norms In Sports-Themed ‘The Important Thing Is Inside’
Tag: Empowerment
Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
A late October female sporting empowerment campaign from New York Marathon sponsor Michelob Ultra unveiled a new ‘Run Fund’ through a campaign called ‘The Race To Equality’ that shines the spotlight on Kathrine Switzer – the first woman to ever run the Boston Marathon who ‘broke barriers to help millions of women run marathons’ –… Continue reading Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
Nike simultaneously celebrated the power of dance and the enduring strength of black women through a new spot which uses striking choreography to tell a story of birth, connection, roots, protection, recognition and awakening. The Brazilian-originated campaign, created by agency AKQA SP and Think Eva, is called ‘The Awakening in Dance: An Experience in… Continue reading Nike Brazil ‘The Awakening Of Dance’ Campaign Celebrates Black Women, Movement & Sport
K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’. Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team and also tackles discrimination in football and acknowledges the soccer establishment’s own role in diminishing female football. The integrated campaign – which includes both brand… Continue reading Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
May saw Suncorp release an emotive campaign called ‘Team Girls’ to act as a rallying cry to inspire Australian teen girls to stay in sport. The new marketing programme, developed in harness with agency Leo Burnett Melbourne, gives a voice to 38 teenage Australians: a confidence rallying call. Echoing sports motivational traditions and… Continue reading Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Early March saw an inventive initiative from the Swedish women’s football team which replaced the players’ names on the back of their shirts with empowering messages in a kit campaign that aims to inspire women. The #InYourName campaign, which was a collaboration between the team, the Swedish Football Association and its kit partner Adidas, saw… Continue reading Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
Reebok unveils new #PerfectNever brand ambassador Gigi Hadid through boxing teaser spot. The A-List fashionista fronts the sportswear brand’s new multi-channel campaign wearing a pair of Reebok gloves in a set of films and images featuring the model wearing Reebok’s new Perfect Never range. Released in the first week of October, the new… Continue reading Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign
