A late October female sporting empowerment campaign from New York Marathon sponsor Michelob Ultra unveiled a new ‘Run Fund’ through a campaign called ‘The Race To Equality’ that shines the spotlight on Kathrine Switzer – the first woman to ever run the Boston Marathon who ‘broke barriers to help millions of women run marathons’ –… Continue reading Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
Tag: New York Road Runners (NYRR)
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
