As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
Tag: Grey New York
NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Gillette unveiled the latest phase of its 2020 NFL activation with the 10 September anchor TV commercial featuring New York Giants all-pro running back Saquon Barkley. Launched to leverage the opening game of the new season, the spot sees Barkley goe through his pre-game ritual and seeks to drive home a message about what… Continue reading NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
To generate hype and buzz around the start of the new football season the NFL launched a new multi-platform ‘Get Ready To Celebrate’ campaign that sees a team of celebrity coaches give players advice on how to be more creative with their touchdown celebrations. The integrated campaign, created by agency Grey New York, rolled… Continue reading NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
The NFL’s first ever one-handed player stars in Gillette’s new football-season commercial: the spearhead of a campaign that aims to redefine the brand’s 30-year-old ‘The Best a Man Can Get’ tagline. Gillette chose rookie linebacker Griffin as the face of its new initiative that refreshes the brand’s long familiar ‘The Best A Man Can… Continue reading Seahawks Rookie Shaquem Griffin Fronts Gillette Ad As Brand Aims To Redefine ‘Best A Man Can Get’
Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
