FootJoy launched an integrated, global brand campaign titled ‘Feel the Joy’ campaign spearhead by a launch spot titled ‘Pin Hunters’ which sees PGA Tour stars Will Zalatoris and Sahith Theegala face off in a Wild West, high noon style shootout with irons instead of pistols. View this post on Instagram A post shared… Continue reading Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign
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Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
A Spring campaign called ‘The Grand Train Tour’ by Swiss Tourism saw the country’s tourist board again team up with Switzerland’s biggest sports star and tennis legend Roger Federer who is paired with South African comedian Trevor Noah and sent to explore the country’s picturesque landscape and promote tourist train travel. The tennis icon… Continue reading Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share some intimate basketball stories. The four spot series are cinematic in style: confident, yet nuanced, these distinctive narrative videos blend magical realism and surrealism with… Continue reading Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments. The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
Launched at the start of the New Year, Unilever deodorant brand Degree rolled out a new US campaign fronted by NBA star Kevin Durant which sought to share some much-needed inspiration to keep moving and start sweating in 2021. Called ‘Tears of Joy’, the hero spot is something of a celebration of sweat: which… Continue reading Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
