Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
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Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
