Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Tag: Spectre
Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake. September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors
Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Heineken’s Bond partnership, part of its global strategy of solidifying the brand’s position as a premium drink and drive brand-relevant conversations, continues ahead of the release of SPECTRE through a $100m integrated marketing campaign that includes product placement, advertising and the world’s first space selfie called ‘Spyfie’. This latter Spyfie-led digital strand of the… Continue reading Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
James Bond has always famously been a vodka drinker, but it’s not always been the same vodka brand. In Fleming’s Moonraker novel it was Wolfschmidth, several movies saw Smirnoff product placement, it was Absolut in Never Say Never Again, Stolichnaya in A View To A Kill and Finlandia in Die Another Day. In the… Continue reading SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
