Tennis great Serena Williams fronted the first ever NFL Super Bowl campaign from Rémy Martin, titled ‘Inch By Inch’, which came in the form of a coach’s motivational locker room speech and which was inspired by the famous words championing teamwork and small steps toward progress of Al Pacino’s coach character Tony D’Amato in an… Continue reading Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Tag: Spirits
Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
As teams sought to finish the American Football season strong and make the playoffs, December saw NFL partner Captain Morgan Original Spiced Rum erected large statues of six NFL superfans ahead of the climax of its ‘NFL Fan Of The Year Contest’. The contest saw the Diageo-owned rum brand reward supporters ‘who really spice up… Continue reading Captain Morgan Sculpts Larger-Than-Life NFL Superfan Statues For Fan Of The Year Contest
NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers
NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry. Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers
NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA in particular have on global culture. Developed in harness with creative agency Droga5 New York, directed by award-winning director and music producer Maceo Frost and… Continue reading NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
Johnnie Walker, which became a partner of Angel City Football Club in June 2021, teamed up with musicians Brittany Howard and Tia P to produce the club’s official anthem – the first original anthem for a US women’s professional sport team. Kicking off our @weareangelcity partnership with ‘Running With The Angels’, the official hype… Continue reading Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
NFL sponsor Diageo’s vodka brand Smirnoff is leveraging the tie-up by hosting a Super Bowl LVI watch party for a group of gold miners 100 miles north of Anchorage (Alaska) as the centrepiece of a campaign called ‘No Fan Left Behind’. After commissioning research which found that 2% of UJS football fans are unable… Continue reading Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
To celebrate the 2021/22 (and 75th anniversary season), NBA partner Hennessy expanded its ‘Make Moves That Start Movements’ national US brand platform through the lens of basketball vi a trio of films. The activation, developed with agency Droga5, debuted during tip-off on 19 October and continued through the month shining a spotlight on three… Continue reading Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
Sipsmith activated its first year as the Official Gin Partner of The Championships, Wimbledon in mid-June with a new campaign led by a Centre Court spot starring the brand’s Mr Swan character. The activation, the Beam Suntory gin brand’s second campaign created in collaboration with agency Ogilvy, stars Sipsmith’s stop-motion Mr Swan enthusiastically announces… Continue reading Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
NBA sponsor Hennessy teamed up with Droga5 for a diverse cultural journey which urges fans to strive to make an impact beyond the basketball court. Launched on 1 June during the 2021 Playoffs, the initiative tipped off with a short film helmed by Division7 Director Joshua Kissi and fronted by nine-time All-Star and former league… Continue reading Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games. The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
A new online film voiced by rugby union legend Jeremy Guscott and titled ‘Pride On The Field’ trumpets a new supplier partnership between Chase Distillery and the British & Irish Lions which also sees the brand become the Official vodka and gin of the 2021 Lions Tour. The short partnership announcement film blends footage… Continue reading British & Irish Lions Spirits Supplier Chase Distillery Announces Tie-Up With ‘Pride On The Field’ Film
Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
