Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA in particular have on global culture. Developed in harness with creative agency Droga5 New York, directed by award-winning director and music producer Maceo Frost and… Continue reading NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Tag: Hennessy
Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
To celebrate the 2021/22 (and 75th anniversary season), NBA partner Hennessy expanded its ‘Make Moves That Start Movements’ national US brand platform through the lens of basketball vi a trio of films. The activation, developed with agency Droga5, debuted during tip-off on 19 October and continued through the month shining a spotlight on three… Continue reading Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
NBA sponsor Hennessy teamed up with Droga5 for a diverse cultural journey which urges fans to strive to make an impact beyond the basketball court. Launched on 1 June during the 2021 Playoffs, the initiative tipped off with a short film helmed by Division7 Director Joshua Kissi and fronted by nine-time All-Star and former league… Continue reading Hennessy & NBA Launch ‘Make Moves That Start Movements’ Campaign With Droga5 NY
