To celebrate the 2021/22 (and 75th anniversary season), NBA partner Hennessy expanded its ‘Make Moves That Start Movements’ national US brand platform through the lens of basketball vi a trio of films. The activation, developed with agency Droga5, debuted during tip-off on 19 October and continued through the month shining a spotlight on three… Continue reading Hennessy Expands NBA ‘Make Moves That Start Movements’ Activation At Start Of Season
Tag: Russell Westbrook
NBA Superstar Russell Westbrook Challenges Banking Status Quo In Varo ‘Not That Commercial’
Varo Bank, the new all-digital nationally chartered US bank, continues its mission to eradicate financial inequality and reinvent the idea of celebrity and sports star partnerships through a new TV and social campaign fronted by ambassador/investor Russel Westbrook. The campaign, which was conceived and created by agency Serviceplan New York, was spearheaded by a… Continue reading NBA Superstar Russell Westbrook Challenges Banking Status Quo In Varo ‘Not That Commercial’
Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’ The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode. The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
