A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the myths around what it means to be a runner. As the Boston based company notes: ‘Whether you’re a seasoned runner who has a number of… Continue reading New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
Tag: Clothes and Footwear
Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’ The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Raheem Sterling Gives Back To Brent In Nike’s Latest ‘Dream For The Next You’
A new Nike Football film, launched in December, pays tribute England and Manchester City star Raheem Sterling’s roots and his upbringing in north-west London as part of the sportswear giant’s ‘Dream For The Next You’. The forward looking film promotes work with Brent’s next generation of footballers and sees Nike and its ambassador… Continue reading Raheem Sterling Gives Back To Brent In Nike’s Latest ‘Dream For The Next You’
Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Nike’s latest blockbuster spot blends sport with music and culture in an attempt to mobilise Londoners through a dynamic, breathless ad featuring a galaxy of stars and citizens fronting a new campaign that is designed to showcase and support the vast array of athletic activities undertaken by those living in the UK capital. Spearheading… Continue reading Nike ‘Nothing Beats A Londoner’ Ad Goes Viral As Sportswear Giant Pays Homage To UK Capital City
Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
A first-of-its kind urban transport sited holographic display marked the launch of Skechers’ new DLT-A footwear collection in Singapore. A three-dimensional shoe, as worn by South Korean brand ambassador and hip-hop star Zico in the accompanying television commercial was, re-created in mid-air 3D (with Moove media) in a Skechers DLT-A holographic display at… Continue reading Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
Jordan brand celebrated its very own athlete endorser Russell Westbrook winning the NBA’s 2017 Most Valuable Player Award with an animated film called ‘Why Not 0?’ The cartoon creative’s title refers to Westbook’s well-known ‘0’ jersey number and the campaign itself is something of a mathematical musical ode. The Nike-owned brand bought the… Continue reading Jordan Brand’s ‘Why Not 0’ Cartoon Creative Pays Homage To Ambassador & NBA MVP Russell Westbrook
Majestic Brings Back ‘My Team My Colours’ Campaign In A Blend Of Sport & Art For New MLB Season
To spearhead the latest iteration of its ‘My Team My Colors’ campaign, Major League Baseball kit supplier Majestic Athletic invited a team of its star baseball ambassadors to each paint a canvas depicting their MLB city using only their own team colours and the tools of their trade. The pitchers hurled paint-spattered baseballs at… Continue reading Majestic Brings Back ‘My Team My Colours’ Campaign In A Blend Of Sport & Art For New MLB Season
Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Sportswear brand Puma adds an extra, non-sports dimension to its current #NoMatterWhat ‘training’ initiative with a US campaign strand fronted by pop star Rihanna. Spearheaded by a striking black and white video that centres on stylish images of key moments in the Barbados-born star’s life are projected on her body. The artist herself… Continue reading Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Sportswear manufacturer Skins leverages the Rugby World Cup and its official partnerships with some of the tournament’s minnows via a crafty campaign – ‘My Other Team’ – which plays on fans’ underdog sympathies. ‘Rugby fans love their home team, but every fan needs another team to cheer on when theirs isn’t playing. This is… Continue reading Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
As the Autumn (Fall) marathon season starts in the USA, Nike Running has launched a new campaign celebrating simply the athlete who is last to cross the line, but to champion the imperfect journey of each and every runner. Led by an uplifting TV spot called ‘Last’, launched on 25 September, the brand is… Continue reading Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
‘It’s a new season. Start fresh’ is the message from Foot Locker in a light-hearted campaign leveraging the start of the new NFL season starring New York Giants Victor Cruz and Odell Beckham Jr. The sports shoe retailer’s ‘Inner Thoughts’ spot revolves around a beginning of the season meeting between the two wide receivers… Continue reading NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
Late August sees Under Armour roll out a new US campaign – ‘Rule Yourself’ – featuring some of its biggest athlete endorsers and focusing on self discipline. The initiative is led by a TV spot called ‘Anthem’ and the creative – fronted by several of the sports-brand’s biggest ambassadors in Patriots quarter back Tom… Continue reading Under Armour Continues Commitment & Training Trend With New ‘Rule Yourself’ Campaign
