Tag: Strava

New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’.   The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the myths around what it means to be a runner.   As the Boston based company notes: ‘Whether you’re a seasoned runner who has a number of… Continue reading New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest

As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon   The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest

New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative

New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run.   The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative

Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered

The social network for athletes, Strava, is rolling out a new multi-platform ‘Athletes Uncovered’ campaign that aims to showcase how social media has stopped being real, and encourages its athletes to go against the grain.   The initiative rallies against social media’s continued curation and the pressure to filter out reality and only share a… Continue reading Strava’s ‘Athletes Uncovered’ Campaign Encourages Athletes To Be Unfiltered