February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown. These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
Tag: Volvo
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
‘Where one story ends, another begins’ is the introductory line to Volvo’s goodbye to the greatest Swedish footballer of all time – Zlatan Ibrahamovic. The Swedish auto outfit’s latest spot leveraging interest in the player and in Euro 2016 and promoting its new V90 model pays tribute to the national icon as he bows… Continue reading Volvo Extends Zlatan Euro 2016 V90 Campaign With ‘Made by Sweden – Epilogue’ Spot
Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
June sees Swedish car brand Volvo leverage rising interest in football and particularly Euro 2016 by releasing a new campaign fronted by the country’s captain and soccer superstar Zlatan Ibrahimovic. The campaign, developed with agency Forsman & Bodenfors, spans social media, digital, video on demand and its TV work will air in various markets to… Continue reading Zlatan TV Spot Sees Volvo Leverage Swedish Star Speculation & Euro 2016
