Tag: Tour De France

ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt

To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience.   … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt

Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony

The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France.   The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony

Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France

In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the 2023 Tour de France in Mid-April with a design based on the power of dreams.   The new kit, ‘The Vélodrome’, comes in the team’s signature colours and carries a starry… Continue reading Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France

The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma

In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma

The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria

Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria

Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign

Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign

New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship

In late December 2020 the AG2R Citroën cycling team unveiled its new brand identity, colours and new jersey for the 2021 season created by the Elodie Boyer Conseil agency and promoted through a video, social and PR campaign.   Following its recent sponsorship tie-up with Citroën, which will run until 2025, the Vincent Lavenu led AG2R… Continue reading New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship

Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model

Following its world premiere in Prague, Skoda’s new flagship electric Enyaq iV vehicle was promoted through the brand’s Tour de France partnership and led out the peloton in September to symbolise sustainable individual mobility (just as the bicycle does) as part of Skoda’s race marketing which also included television, social content, in-race and web-based strands.… Continue reading Skoda’s Multi-Strand 2020 Tour De France Activation Led By New Enyaq iV Electric Model

Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign

The campaign strand of Skoda’s 2018 Tour De France activation is a new 360-degree campaign called ‘Always There For Those Who Ride’ which includes a competition offering a trip to the race itself.   The international, multi-market campaign – which runs in parallel with the vehicle supply, the green jersey sponsorship and the official app… Continue reading Skoda Tour Work Spans Vehicles, Green Jersey, App & ‘Always There For Those Who Ride’ Campaign

Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists

Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists.   The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind.   All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists

Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign

Launched on 13 July to leverage spiking biking interest around the sport’s showpiece Tour De France, bike brand Specialized has released a new campaign called ‘Peter Sagan vs Grandma Joan’.   Sagan, the reigning Tour De France green jersey winner and current points leader, shot the spot for the Swiss bike brand which supplies the… Continue reading Tour De France Star Sagan Races Grandma Joan In Specialized E Bike Campaign