The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Tag: Gels
Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’. Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
