The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Tag: INEOS Grenadiers
INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
11 August saw petrochemical giant INEOS promote its new automotive sub-brand and its flagship Grenadier SUV by leveraging its title sponsorship of the INEOS Grenadiers professional cycling team with a film championing new rider and Tokyo 2020 Olympic Mountain Bike Champion Tom Pidcock. The high-adrenaline, all-action 90-second spot, ‘Tom Pidcock – Off Road’, goes… Continue reading INEOS Grenadiers Go Off-Road With New Tokyo 2020 Mountain Bike Champ Tom Pidcock
