The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Tag: M&C Saatchi
Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Grammy-nominated rapper and basketball super fan Quavo teamed up with Adidas to promote its wireless headphones collection in a new spot called ‘Turn Up The Movement’. The campaign, created by M&C Saatchi and launched on 28 October, showcases the power of movement and music to tune out the chaos of everyday life and is… Continue reading Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Coca-Cola Leverages EPL Partnership Via Pandemic-Influenced ‘Make Your Home The Home End’
Ahead of the start of the 20/21 season, 21 August saw Premier League partner Coca-Cola launch a new campaign informed by the fact that the season will again start behind-closed-doors and which encourages supporters to turn their homes into their club’s ‘home end’. The campaign is fronted by a fresh line up of Coke player ambassadors… Continue reading Coca-Cola Leverages EPL Partnership Via Pandemic-Influenced ‘Make Your Home The Home End’
As Football Returns Safer Gambling Board & GambleAware & M&C Launch ‘Avoid Bet Regret’
Early July saw new creative promoting BeGambleAware, the current marketing and communications initiative from independent charity GambleAware and The Safer Gambling Board. The organisation, whose mission is to keep people safe from gambling harms, launched the campaign starring ex-England international goalkeeper David James MBE in the first week of July. The tactical campaign… Continue reading As Football Returns Safer Gambling Board & GambleAware & M&C Launch ‘Avoid Bet Regret’
Coca-Cola Refreshes ‘Where Everybody Plays’ Ahead Of The Premier League Kick-Off
Coca-Cola, the Official Soft Drink partner of the Premier League, launched a fresh version of its ‘Where Everyone Plays’ commercial to leverage the start of the new 2019/20 season. The spot focuses on welcoming the three newly promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. Launched… Continue reading Coca-Cola Refreshes ‘Where Everybody Plays’ Ahead Of The Premier League Kick-Off
Woolworths Celebrates AFL Alliance With ‘Feed Your Hunger For Footy’ Integrated Campaign
Woolworths, which is in its third year as a supporter of the AFL, celebrates the partnership and the new season with a multi-platform activation called ‘Feeding Your Hunger For Footy’. The new sponsorship campaign, developed in harness with agency M&C Saatchi Sydney, debuted during the first round of matches in the new 2017 season… Continue reading Woolworths Celebrates AFL Alliance With ‘Feed Your Hunger For Footy’ Integrated Campaign
