Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Tag: Woolworths
Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of the Australian Football League (AFL), Cricket Australia (CA), Netball Australia (NA) and Surfing Australia (SA). Territory: Australia Agency: TLA Objectives The… Continue reading Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley. The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
Woolworths Celebrates AFL Alliance With ‘Feed Your Hunger For Footy’ Integrated Campaign
Woolworths, which is in its third year as a supporter of the AFL, celebrates the partnership and the new season with a multi-platform activation called ‘Feeding Your Hunger For Footy’. The new sponsorship campaign, developed in harness with agency M&C Saatchi Sydney, debuted during the first round of matches in the new 2017 season… Continue reading Woolworths Celebrates AFL Alliance With ‘Feed Your Hunger For Footy’ Integrated Campaign
