November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on gambling responsibly and treat problem gambling across the country. The three-year Responsible Play initiative is hubbed around a web site and includes in-game messaging, social… Continue reading NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
Tag: Responsible Gambling
As Football Returns Safer Gambling Board & GambleAware & M&C Launch ‘Avoid Bet Regret’
Early July saw new creative promoting BeGambleAware, the current marketing and communications initiative from independent charity GambleAware and The Safer Gambling Board. The organisation, whose mission is to keep people safe from gambling harms, launched the campaign starring ex-England international goalkeeper David James MBE in the first week of July. The tactical campaign… Continue reading As Football Returns Safer Gambling Board & GambleAware & M&C Launch ‘Avoid Bet Regret’
William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
The end of April saw William Hill, one of Britain’s leading betting brands, launched a new advertising campaign featuring athlete ambassador and world heavyweight champion Anthony Joshua (OBE). The integrated, six week marketing initiative – which initially aimed to leverage the build up to Joshua’s world title defence on 1 June in Madison Square Garden… Continue reading William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
