Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events. Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign
Tag: William Hill
New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
A new television commercial by bookie William Hill focuses on the nerves and the drama of elite jump racing as it racks up the excitement and drives betting in the lead up to the 2021 Cheltenham Festival. The campaign, which was helmed through FAMILIA’s Francis Wallis (director) and Toby Walsham (producer), highlights the grit,… Continue reading New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
The end of April saw William Hill, one of Britain’s leading betting brands, launched a new advertising campaign featuring athlete ambassador and world heavyweight champion Anthony Joshua (OBE). The integrated, six week marketing initiative – which initially aimed to leverage the build up to Joshua’s world title defence on 1 June in Madison Square Garden… Continue reading William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
Fronting its rights as the official betting partner of the Australian Open 2016, bookie William Hill’s campaign is fronted by a TV spot that directly takes on its competitors and aims to differentiate itself as the best betting company. Rolling out on 17 January the day before the start of the tournament, the 30-second… Continue reading William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
