As the new race season gets underway with the opening Daytona 500 flagship race, NASCAR has launched a major, multi-market ad-led marketing initiative with parallel objectives to deepen engagement with existing fans and also to make non-fans more aware of the sport and thus to potentially lead them towards becoming future fans. Launched with… Continue reading NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling
Tag: Promotional Campaign
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
In the US sports calendar Christmas Day means an basketball bonanza and NBA broadcast partner ESPN promoted its 2016 festive match-ups by rebooting its familiar ‘Commissioner Claus’ campaign with a series of comic clips. A few days ahead of the big day itself, a fresh 12-spot series of Santa Claus ads returned to ESPN… Continue reading ESPN Continues Comic ‘Commissioner Claus’ NBA Christmas Day Campaign Via 12 New Spots
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
