Leveraging the start of the UEFA Champions League, new UK broadcast rights holder BT Sport created a set of bespoke, hand-painted pub signs to promote the tournament’s kick-off, raise rights awareness and to illustrate the key role football plays in the UK pub industry. Working with agency OgilvyOne and traditional pub sign artist Andrew… Continue reading BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
Tag: Broadcast Rights Holder
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
