As a sports-starved television audience tuned in to the start of ESPN’s opening episode of its much-hyped ‘The Last Dance’ docuseries, viewers found themselves initially confused as show sponsor State Farm led with a spot of fakery in the form of a stunt spot. Broadcast immediately ahead of the 19 April Sunday evening broadcast… Continue reading State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
Tag: Broadcast Sponsorship
Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
The Australian Open is the single biggest television sports broadcast of the year in Australia and Uber Eats set out to stand out from the advertising and sponsor marketing clutter and grab the attention of the huge national audience by blending in with post-ad break spots that replicated the event so effectively that initially viewers… Continue reading Australian Open Ambush – Uber Eats, Tennis Australia & Channel Nine
Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Just Eat further solidified its connection to football by signing a sponsorship deal to partner TalkSPORT’s Premier League coverage for the 2018/19 season and activating the alliance via a radio campaign. The objective of the initiative – which runs under the tagline ‘Football, Food, Living The Dream. Just Eat’ – is to get club fans ordering… Continue reading Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Kia & Sky Sports Cricket
Following auto brand Kia’s association with cricket in the UK, the brand wanted to further raise awareness and uphold regular dialogue with ABC1 males so it launched a multi-platform media partnership with Sky Sports which centred around broadcast sponsorship of Sky Sports Cricket with supporting digital content and competitions. Territory: UK Agency: Sky… Continue reading Kia & Sky Sports Cricket
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Fletch & Sav Voice Gumtree’s BT Sport Sponsorship EPL Idents
As the Premier League kicks off, BT Sport sponsor Gumtree has begun rolling out its set of TV spots that will air around the broadcaster’s matches. These before, during and after live EPL game bumpers blend funny football commentary with the everyday experience of buying a car. The five-second idents, which are voiced… Continue reading Fletch & Sav Voice Gumtree’s BT Sport Sponsorship EPL Idents
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Twitter Lights Up For Viagra MLB Playoff Sponsorship Ad
With Viagra sponsoring this year’s Major League Baseball postseason the hashtag #viagracommercial has been trending across Twitter in the USA as MLB fans react to presence of the Pfizer brand’s latest campaign across Fox’s playoff TV coverage. The latest Viagra campaign, developed with agency BBDO NY, takes a more direct and female-focused approach when… Continue reading Twitter Lights Up For Viagra MLB Playoff Sponsorship Ad
Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Subway is benefiting from its high-risk, high-reward media sponsorship strategy during this year’s NHL Stanley Cup Playoffs. The fast food chain took a chance on partnering with NBC on the title sponsorship of the NHL broadcaster’s ‘Subway Overtime Intermission Report’ – a show segment that only airs if a hockey game goes into overtime.… Continue reading Risky/Rewarding Subway NHL Playoff NBC Overtime Tie-In
Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Kia Motors America deploys Brazilian supermodel Adriana Lima to front a campaign that aims to convert US NFL fans into football/futbol fans for the FIFA World Cup. The initiative is led by three new (somewhat sexist) TV spots: two promoting the Kia Sorento – ‘Man Cave’ and ‘Sports Bar’, and one the Kia… Continue reading Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Pearl Jam Album Link To Fox World Series Broadcast
One of the more innovative alliances associated with the 2013 MLB World Series was the partnership between Pearl Jam and Fox Sports. The late October climax of the baseball season was used by Pearl Jam as a promotion for the launch of its latest album ‘Lightning Bolt’. The legendary US rock band signed… Continue reading Pearl Jam Album Link To Fox World Series Broadcast
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
