Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
