Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats. The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Tag: Michael Vaughan
England Captains Launch ‘Yorkshire Tea Young Cricket Commentator of the Year’ Competition
Current and former England Test captains Alastair Cook and Michael launched ‘Yorkshire Tea National Cricket Week’ in early May by starting a search for the ‘Yorkshire Tea Young Cricket Commentator of the Year’. The objective of this ECB sponsor branded competition run by school/community cricket charity Chance To Shine is to inspire the next… Continue reading England Captains Launch ‘Yorkshire Tea Young Cricket Commentator of the Year’ Competition
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
