As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Tag: Test Series
ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats. The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Cricket Australia’s ‘Rivalry Unites Us’ Ashes Activation
Cricket Australia’s ‘The Rivalry That Unites Us’ campaign, which promotes 2013/14’s twin home and away Ashes series, takes a classic ‘national pride’ sports marketing approach based on the idea that sports oldest enduring rivalry uniquely brings people together. The initiative is spearheaded by a TV spot, developed in tandem with agency GPY&R, that aims… Continue reading Cricket Australia’s ‘Rivalry Unites Us’ Ashes Activation
