Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: Ashes
Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports. Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams. The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
Launched to leverage the tail end of the ICC Cricket World Cup and ahead of the summer’s Ashes series, the England Cricket Board (ECB) primary team sponsor Natwest launched a social media film called ‘Freddie v Freddie’. Starring one of the most iconic figures in English cricket, Andrew ‘Freddie’ Flintoff, the spot uses clever… Continue reading ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
Ashes Activation 2017/18 > Activative’s ‘Top 5 Campaigns’
2017 has seen some impressive international cricket statistics: the ICC Champions Trophy final between India and Pakistan saw a record TV audience of around 1bn (and record ad prices too), while the IPL’s cumulative reach was 411m and the ICC Women’s World Cup’s total audience surpassed 50m. But the oldest international cricket series of… Continue reading Ashes Activation 2017/18 > Activative’s ‘Top 5 Campaigns’
Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes. Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes tickets. Challenged to a social media ‘Name The Player’ quiz (based on a graphic/picture clue), the successful players were entered into a draw to win… Continue reading ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
