February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’
Tag: NatWest
Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
Launched on 18 November, with the team’s winter tour to New Zealand under way, The England Cricket Board (ECB) primary team sponsor Natwest launch a fresh campaign leveraging the start of the away test series against New Zealand and fronted by English cricket’s newest super star Jofra Archer. ‘My First Shirt’ takes the England… Continue reading Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
Launched to leverage the tail end of the ICC Cricket World Cup and ahead of the summer’s Ashes series, the England Cricket Board (ECB) primary team sponsor Natwest launched a social media film called ‘Freddie v Freddie’. Starring one of the most iconic figures in English cricket, Andrew ‘Freddie’ Flintoff, the spot uses clever… Continue reading ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience
NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance in the sport with a campaign focused on diversity called ‘Cricket Has No Boundaries’. The RBS owned bank, which believes that ‘pride’ is now returning… Continue reading NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
England Stars Join Scots & Welsh Icons To Front New NatWest Rugby Force Community Programme
Early May sees England rugby legends Lewis Moody, Martin Corry, Neil Back and Maggie Alphonsi join Scotland’s Al Kellock and Mike Blair, and Wales’ Tom Shanklin and Stephen Jones as members of the The Rugby Force. These iconic player ambassadors team-up to offer their own personal advice and support to boost the British game’s… Continue reading England Stars Join Scots & Welsh Icons To Front New NatWest Rugby Force Community Programme
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
