With Viagra sponsoring this year’s Major League Baseball postseason the hashtag #viagracommercial has been trending across Twitter in the USA as MLB fans react to presence of the Pfizer brand’s latest campaign across Fox’s playoff TV coverage. The latest Viagra campaign, developed with agency BBDO NY, takes a more direct and female-focused approach when… Continue reading Twitter Lights Up For Viagra MLB Playoff Sponsorship Ad
Tag: Conversation
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
