Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Tag: Tactical
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
A cheeky social media Russia 2018 ambush campaign from Ikea sees the furniture and homeware behemoth roll out a set of cheeky tweets aimed at fans, non-fans and rivals The tactical initiative, which rolls out on 19 June, sees Ikea acknowledge that the World Cup often totally divides the living room and the brand is… Continue reading Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
On the day that Sweden took on Mexico in a bid to go through to the knockout rounds of Russia 2018, Sweden national team partner Volvo ran a stylish, simple Swedish tactical print and social ad called ‘Thor’s Hammer’. Running as a double page spread in magazines and across the car company’s Facebook page… Continue reading Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
