Franklin’s Gardens, the home of Northampton Saints, broke new ground in professional rugby in October with the launch of the ‘Tunnel Club’: available from the start of the 2019/20 season, it allows supporters to enter the team’s inner sanctum while also experiencing first-class hospitality. The suite, devised by the Saints in-house team in partnership with WISH… Continue reading Northampton Saints ‘Tunnel Club’ Introduces Rugby First Immersive Hospitality Experience
Tag: Premiership
Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
Everton Football Club teamed up with Angry Birds studio Rovio for a multi-year sleeve sponsorship that sees the Angry Birds logo appear on the shoulder of the team shirts and both parties push partnership content. The English Premier League club (founded in 1878) and the Finnish mobile gaming giant debuted the sleeve partnership on… Continue reading Blues Sign Red As Angry Birds Studio Rovio Signs Everton FC Shirt Sleeve Sponsorship
LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Boring Milner Stars In Man City Video Advent Calendar
Inspired by the parody @BoringMilner Twitter account, utility player James Milner played up to his ‘dull’ image in a brilliant spoof Christmas video that was the standout piece of creative within the official Manchester City Advent Calendar. Milner’s acting versatility certainly impresses as the 28-year-old midfielder is interrupted whilst reading a book called ‘Avoid… Continue reading Boring Milner Stars In Man City Video Advent Calendar
Adidas Leverages EPL Climax In Realtime #UnlockTheGame
This season’s premiership is finally over and, while it was a Nike team (Manchester City) who claimed the trophy on the final day, it was rival sportswear giant adidas who arguably ran the best real time campaign leveraging one of the closets championships in years in the fork of ‘Unlock the Game’ The German… Continue reading Adidas Leverages EPL Climax In Realtime #UnlockTheGame
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
