ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations

On 23 March the England And Wales Cricket Board (ECB) launched its annual campaign to drive registrations for its Dynamos Cricket programme: an initiative aimed at engaging 8 to 11-year-olds.   The 2021 digital-first campaign is led by a suite of social media assets which seek to boost programme registrations as the governing body seeks… Continue reading ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations

Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun

As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation.   The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun

Boring Milner Stars In Man City Video Advent Calendar

Inspired by the parody @BoringMilner Twitter account, utility player James Milner played up to his ‘dull’ image in a brilliant spoof Christmas video that was the standout piece of creative within the official Manchester City Advent Calendar.   Milner’s acting versatility certainly impresses as the 28-year-old midfielder is interrupted whilst reading a book called ‘Avoid… Continue reading Boring Milner Stars In Man City Video Advent Calendar