The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
Tag: Humour
Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
A cheeky social media Russia 2018 ambush campaign from Ikea sees the furniture and homeware behemoth roll out a set of cheeky tweets aimed at fans, non-fans and rivals The tactical initiative, which rolls out on 19 June, sees Ikea acknowledge that the World Cup often totally divides the living room and the brand is… Continue reading Tactical Social Ambush Sees Ikea Launches ‘Flexible’ Sofa Ad Ideas For Those Not Into The World Cup
Aaron Judge Fronts New ESPN SportsCenter Comic Promotional Campaign Ahead Of New MLB Season
Sports broadcasting giant ESPN teams up with new baseball superstar Aaron Judge to swing for the fences in a new comic campaign leveraging the (29 March) Opening Day of new Major League Baseball season. The New York Yankees slugger was last season’s breakout young superstar of the sport, so it is little surprise that… Continue reading Aaron Judge Fronts New ESPN SportsCenter Comic Promotional Campaign Ahead Of New MLB Season
MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series
Major League Baseball’s Spring Training is under way and for fans of the Seattle Mariners that means the launch of the club’s much-loved and highly anticipated pre-season promotional spot series. Each year the Mariners, in harness with local Seattle agency Copacino+Fujikado, roll out a series of wry, comic commercials – starring players from the… Continue reading MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series
MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Three big names stars – actor Samuel L Jackson, director Spike Lee and NBA legend Charles Barkley – link up for a ‘Road Trip to the Final Four’ in NCAA partner Capital One’s new campaign leveraging March Madness. A six-spot series spearheads the sponsorship campaign for the 2016 college basketball tournament. The first… Continue reading Jackson, Lee & Barkley In Capital One’s ‘Road Trip To The Final Four’ Revival
Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Pepe shows his love for Umbro on 14 February as the sportswear brand released a video parodying cheesy love songs for Valentine’s Day. Initially teased socially in the lead-up to the big day itself on both Pepe’s personal channels, Happy Valentine’s! pic.twitter.com/jqoUC7PZ30 — Pepe (@officialpepe) February 13, 2016 a> and on the… Continue reading Real Madrid & Portugal’s Pepe Serenades His Umbro Boots For Valentine’s Day
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
‘It’s a new season. Start fresh’ is the message from Foot Locker in a light-hearted campaign leveraging the start of the new NFL season starring New York Giants Victor Cruz and Odell Beckham Jr. The sports shoe retailer’s ‘Inner Thoughts’ spot revolves around a beginning of the season meeting between the two wide receivers… Continue reading NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson. Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset. This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
Milwaukee Brewers Pen MLB Opening Day ‘Fan Excuse Notes’
For fans needing help ‘playing hooky’ on MLB Opening Day, the Milwaukee Brewers helped out with a series of player-penned, downloadable ‘Excuse Notes’. The comprehensive set of handwritten excuse notes, written by several of the team’s star players, was designed to ensure Brewers supporters could get out of any prior obligation to watch the team… Continue reading Milwaukee Brewers Pen MLB Opening Day ‘Fan Excuse Notes’
