To combat the fact that most girls in the Middle East grow up believing that sport isn’t for women and in the UAE most girls give up sports by the age of 14, Adidas teamed up with Onyx FC (the UAE’s first and only all-female owned and operated football team) and Havas Middle East to… Continue reading Adidas & Dubai’s Onyx FC Create ‘The Female Field’: The World’s First Football Pitch To Have A Gender
Tag: UAE
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas further extended its global ‘I’m Possible’ initiative in the Middle East by building a striking glow in the dark basketball court 250 metres above Dubai complete with an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. The ambient, outdoor initiative, created in harness with agency Havas Middle East, was constructed with hundreds… Continue reading Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Tournament partner Unacademy leveraged the resumption of the Indian Premier League (IPL) 2021 through an integrated activation programme based around the idea of learning from mistakes. The campaign, titled ‘Mistakes – The Greatest Teacher’, marks the second year of the EdTech company’s official sponsorship of the IPL and aims to inspire all students to… Continue reading Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Leading Australian wine brand Jacob’s Creek celebrated penning a partnership to become the Official Wine Partner for the ICC through a celebratory social and PR campaign called #BreakOfPlay which pitches the new brand/ICC tie up as the perfect new pairing. View this post on Instagram A post shared by Jacobs Creek Wine (@jacobscreekwine) … Continue reading Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Ahead of the world’s richest day of horse racing, the £24m/$30m Dubai World Cup, rights holder and course owner Meydan Racing is running an integrated promotional campaign aimed at building anticipation, boosting excitement and driving ticket sales. The initiative promoting the 25 March race launched a month before the big day with a central… Continue reading Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation. The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
Dubai World Cup Promo Film, Earth Hour & Emirates Work
The core objective of The Dubai World Cup (and of Sheikh Maktoum’s Godolphin racing operation itself) is to advertise Dubai around the world as a global destination for sport, tourism and commerce and this year’s somewhat overblown and overwrought promotional film for the world’s richest horserace aims to show how Dubai unites the world through… Continue reading Dubai World Cup Promo Film, Earth Hour & Emirates Work
