Icelandair leverages Russia 2018 and its official partnership with Iceland’s national team with a campaign called ‘Team Iceland Stopover’ that is based around a selection of 90-minute, football-inspired experiences curated by the Icelandic national team. Marking Iceland’s impressive achievement of becoming the smallest country to qualify for the tournament, the activation promotes is fdree… Continue reading Icelandair ‘Team Iceland Stopover’ Leverages Russia 2018 Via Iceland Experiences For Passengers
Tag: Official Airline Partner
Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign
Turkish Airlines is leveraging its golf sponsorship portfolio with a fresh campaign that challenges preconceptions of the sport and aims to inspire players to travel the globe and discover a new world of golf. The campaign, developed in harness with agency Crispin Porter & Bogusky London, is led by a TV spot of players… Continue reading Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign
RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Rugby World Cup worldwide partner Emirates has launched a new TVC – ‘Bringing Rugby Home’ – to boost its tournament activation that sees the airline link up with the tournament’s official ball supplier Gilbert. The spot sees the tournament’s official airline partner fly the most famous ball in rugby from New Zealand home to… Continue reading RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Mid April saw Emirates activate its sponsorship of Paris Saint-Germain with an innovative social media fuelled scavenger hunt across Paris aimed at bring fans closer to their favourite players. This blended digital/physical initiative saw the airline offer PSG fans a unique footballing experience. Three football supporter and social media influencers were selected by… Continue reading Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Australian Chamber Orchestra Sponsor Virgin Transforms Airport Travelator Into Music Performance
Virgin Australia, the principle partner of the Australian Chamber Orchestra, celebrated its relationship and mutual commitment to innovation by reimagining Vivaldi’s famous ‘Spring’ (from The Four Seasons) using Virgin Australia passengers on a travelator to create all the musical notes. The late February initiative, developed in partnership with agency Clemenger BBDO Sydney (with production… Continue reading Australian Chamber Orchestra Sponsor Virgin Transforms Airport Travelator Into Music Performance
Dubai World Cup Promo Film, Earth Hour & Emirates Work
The core objective of The Dubai World Cup (and of Sheikh Maktoum’s Godolphin racing operation itself) is to advertise Dubai around the world as a global destination for sport, tourism and commerce and this year’s somewhat overblown and overwrought promotional film for the world’s richest horserace aims to show how Dubai unites the world through… Continue reading Dubai World Cup Promo Film, Earth Hour & Emirates Work
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. The projections, which can be seen by those in planes as they touch down at Heathrow, include the tagline ‘Welcome to our manor’ (along with… Continue reading BA’s Paralympic Projection Welcomes Air Passengers
London 2012 Campaign Case Study > British Airways
Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis. Download case study pdf.
