Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes

Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer.   But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes

Dubai World Cup Promo Film, Earth Hour & Emirates Work

The core objective of The Dubai World Cup (and of Sheikh Maktoum’s Godolphin racing operation itself) is to advertise Dubai around the world as a global destination for sport, tourism and commerce and this year’s somewhat overblown and overwrought promotional film for the world’s richest horserace aims to show how Dubai unites the world through… Continue reading Dubai World Cup Promo Film, Earth Hour & Emirates Work