The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Tag: Emirates
Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
Early February, timed to leverage excitement around and interest in the NBA All-Star Weekend, saw Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership which sees Emirates become the Official Global Airline Partner of the NBA. Initially, the tie-up and its various assets were promoted via in-arena branding and presence, social… Continue reading Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against Moreirense. The initiative saw the airline and the club invite 128 season ticket holders to compete in a skills challenge before kick-off – with five… Continue reading SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright. The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club. The extension runs, which spans playing and training shirts for all Arsenal teams, runs until 2024: making it the longest running partnership in Premier League history. To announce and… Continue reading Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement
Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
What does an international airline do when the two biggest football club s in its sponsorship portfolio play against one another on Valentine’s Day? The answer is ‘share the love’ in the air and on the ground. 14 February saw long-time European football super heavyweight Real Madrid CF take on young pretender to… Continue reading Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience. A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
Emirates Reworks Benfica Spoof Safety Stunt For New LA Dodgers Alliance
Emirates airlines cabin crew stole the show at the opening of the Los Angeles Dodgers vs Cincinnati Reds with a spoof safety stunt on the field that included the game’s first-pitch. The initiative was a straightforward reworking of its 2015 stunt launching its sponsorship of Lisbon’s SL Benfica in Portugal. The matching… Continue reading Emirates Reworks Benfica Spoof Safety Stunt For New LA Dodgers Alliance
Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Benfica shirt sponsor Emirates activated its new rights with a pre-game, on-pitch live stewardess stunt based around a fun take on an airline safety video. As 65,000 Benfica fans in the Estádio da Luz eagerly awaited the Lisbon derby kick off against rivals Sporting Lisbon, eight Emirates cabin crew assembled in the centre circle… Continue reading Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
