Benfica shirt sponsor Emirates activated its new rights with a pre-game, on-pitch live stewardess stunt based around a fun take on an airline safety video. As 65,000 Benfica fans in the Estádio da Luz eagerly awaited the Lisbon derby kick off against rivals Sporting Lisbon, eight Emirates cabin crew assembled in the centre circle… Continue reading Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Tag: Benfica
Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
The drinks’ giant’s corporate box at Lisbon’s Benfica Stadium has been transformed into a dormitory to give football fans and Coca-Cola drinkers an unforgettable night’s sleep. Coke Portugal, who worked with agency O Escritorio, has unveiled a campaign revolving around their Box at Benfica’s Estádio da Luz (Stadium If Light) which the initiative… Continue reading Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
