In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
Tag: Loyalty
Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament. Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
Germany’s Bundesliga Kicks Off The New Year With A Fan ‘Loyalty Test’ Hidden Camera Spot
Would you switch your support from one club to another for cash? How much would it take? To kick-off 2018 the Bundesliga launched a new digital and social ‘Loyalty Test’ spot that secretly filmed fans of various teams in German’s top football league as they were tempted with switch their support. The… Continue reading Germany’s Bundesliga Kicks Off The New Year With A Fan ‘Loyalty Test’ Hidden Camera Spot
Amex London Fashion Week Foursquare/FashionInsiders
The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special access and event services programme through its on-site concierge team (for attendees) and Foursquare (for consumers). Amex premium members gain exclusive access to a series… Continue reading Amex London Fashion Week Foursquare/FashionInsiders
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
The drinks’ giant’s corporate box at Lisbon’s Benfica Stadium has been transformed into a dormitory to give football fans and Coca-Cola drinkers an unforgettable night’s sleep. Coke Portugal, who worked with agency O Escritorio, has unveiled a campaign revolving around their Box at Benfica’s Estádio da Luz (Stadium If Light) which the initiative… Continue reading Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
