The ‘Air Canada Fan Flight’ program, an online contest designed to put ice hockey fans right at the heart of the action, has been expanded to include the first ever Professional Women’s Hockey League (PWHL) edition: giving young supporters a chance to cheer on their favourite teams in person at a game during the PHWL… Continue reading Air Canada Rewards Young Community Minded Supporters With First Professional Women’s Hockey League ‘Fan Flight’ Contest
Tag: Reward
Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Swiss ice hockey team ZSC Lions brought to life the idea that ‘If you can’t bring your fans to the ice, bring the ice to your fans in a literal way with its pandemic response ‘Essence of Lions’ initiative. When the pandemic forced the Swiss government to ban fans from sports events back in… Continue reading Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans
Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated spots airing on TV and earning cash prizes. And now the PepsiCo brand has revived the strategy for a campaign running ahead of the highly… Continue reading Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
#PUMANSOFSG, a discount offer incentivised social campaign which sets out to drive increased footfall to Puma’s 10 flagship shops in Singapore, sees the brand team up with a group of local influencers to launch a series of social videos using Instagram’s new AR face filters. Created by agency UltraSuperNew Singapore with the objective of… Continue reading Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Late November saw Vauxhall team up with eight international footballers to give Home Nations fans a FaceTime call to thank them for their support and build excitement ahead of the Russia 2018 World Cup. The auto giant, the official sponsor of all four UK national teams until 2017, expanded its ongoing #GetIn initiative across… Continue reading Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
Autumn sees Gatorade India activate its global ‘Sweat It To Get It’ initiative through a bespoke exercise/vending machine that makes consumers earn Gatorade with sweat. The machine, placed in gyms across the country, encourages users to work up a sweat through physical activities (like running or jumping) and then invites them to stand in… Continue reading Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
The drinks’ giant’s corporate box at Lisbon’s Benfica Stadium has been transformed into a dormitory to give football fans and Coca-Cola drinkers an unforgettable night’s sleep. Coke Portugal, who worked with agency O Escritorio, has unveiled a campaign revolving around their Box at Benfica’s Estádio da Luz (Stadium If Light) which the initiative… Continue reading Coke’s Benfica Box Becomes Eagle’s Nest Fan Dormitory
