Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Tag: Incentivisation
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
Autumn sees Gatorade India activate its global ‘Sweat It To Get It’ initiative through a bespoke exercise/vending machine that makes consumers earn Gatorade with sweat. The machine, placed in gyms across the country, encourages users to work up a sweat through physical activities (like running or jumping) and then invites them to stand in… Continue reading Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
The second phase of ECB sponsor Toyota’s ‘Future Cricket’ project sees England stars help launch a competition incentivising fans to come up with innovative ideas on improving the game. The England and Wales Cricket Board partner aims to encourage cricket lovers to come up with inventive and imaginative ways to make cricket better with… Continue reading Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads. The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
