Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Tag: T-Mobile
Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Tom Brady and Rob Gronkowski connected successfully (yet again) in Super Bowl LV itself which was the prefect outcome for T-Mobile’s Big Game related marketing which was led by an amusing ad featuring the quarterback and tight end speaking on a video call in the previous offseason. The minute-long ad, which was released online… Continue reading Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
At the start of the new 2019 baseball season, MLB sponsor t-Mobile launched an Opening Day campaign centered around its new stadium naming rights deal at the Seattle Mariners ‘T-Mobile Park’. The video led creative, launched on 28 March on ESPN during its telecast of the season opening match up between the Mariners v… Continue reading T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
MLB sponsor T-Mobile led the group of advertisers trying out Fox’s six-second commercial experiment during the 2017 World Series and results suggest that these new short-form spots boosted viewer engagement metrics like ‘brand recall’, ‘message recall’ and ‘likability’. T-Mobile used the new microspot, six-second format to promote its hurricane relief initiative during Fox’s telecast… Continue reading T-Mobile’s Six-Second MLB World Series Microspots ‘Hugely Effective’ In Its Hurricane Relief Initiative
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
Toyota teamed up with web giant Yahoo to leverage its sponsorship of the Stagecoach Music Festival with the first ever live Tumbrl stream. The live stream, which began on Friday and ran through Sunday, was the first brand-sponsored live stream of a concert on Tumblr (at http://stagecoachlive.tumblr.com/). The Tumblr video player was built… Continue reading 1st Tumblr Festival Live-Stream As Toyota/Yahoo Leverage Stagecoach
EE’s Glastonbury App Includes 4G Live Streaming
EE has rolled out the official 2013 Glastonbury Festival free app, and, like sister brand Orange before it, the objective is simply to improve the festival experience through entertainment, sharing and utilities (and to showcase its 4G capabilities and to drive trial). The branded app offers everything from real-time news, line-up schedules, personal event… Continue reading EE’s Glastonbury App Includes 4G Live Streaming
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
