As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
