Late December saw broadcaster ESPN release the latest wave of creative promoting its NFL coverage focusing on the season climax and called ‘Ready For Playoffs’. The postseason creative seeks to promote the NFL on ESPN and capture the unpredictability of this strange season as it reaches the playoffs with the help of the classic… Continue reading Shania Twain & ESPN ‘Ready For Playoffs’ Ad Promotes Channel’s NFL Postseason Broadcast Schedule
Tag: Postseason
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
MLB Launches Cross-Generational ‘We Play Loud’ Campaign For 2019 Playoffs & World Series
Major League Baseball (MLB) leveraged its 2019 postseason by launching a cross-generational campaign called ‘We Play Loud’ which explores how the game has progressed through the years. The multi-media initiative aired globally under #WePlayLoud and #JugamosDuro and spans television, digital, social media, OOH and in-stadium work (plus a range of official merchandising). we… Continue reading MLB Launches Cross-Generational ‘We Play Loud’ Campaign For 2019 Playoffs & World Series
NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Throughout the National Hockey League’s 2018 postseason, the league’s marketers have teamed up with super fan Snoop Dogg for a digital/social campaign based around the musician’s unique perspective on his favourite sport. As a famous fan of the game, Snoop fronts an online video series that brings both his own perspective, personality and his… Continue reading NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Spearheaded by an emotional commercial featuring a young kid playing baseball on his own with the Chicago skyline in the background, Club sponsor Nike activates around the Cubs’ World Series with a hope-fuelled ‘make Someday Today’ campaign. From TV work, digital and social strands, as well as local activations, train warps, out of home… Continue reading Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank. This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime. It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
