Tag: Fox

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) –  spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads.   The mobile telco’s activation highlights included:   A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot

Greek yogurt brand Oikos again teamed up with former football super star and current University of Colorado head coach Deion ‘Primetime’ Sanders for a cross-generational Super Bowl spot which harnesses the power of (his) family in a competitive battle showing that protein-powered strength comes in many forms.   Developed in harness with Brooklyn based Orchard Creative… Continue reading Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot

Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’

A new ‘We’re All Rivals’ campaign inspired by the new season’s Thursday Night Football match-ups (which are dominated by historic division rivalries), sees the NFL team up with real football fans across the USA to show the passion they have for their teams.   The initiative, developed in harness with creative agency 72AndSunny Los Angeles… Continue reading Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’

P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’

For the new NFL season, partner P&G reinforces its Tide brand’s connection with the sport with an ongoing comic commercial series called ‘Thursday Night Tide Ads’.   The campaign, which builds on the brand’s award winning Super Bowl work in both 2017 and 2018, was developed by creative agency Saatchi & Saatchi.   The campaign’s… Continue reading P&G’s Tide Re-Activates NFL In-Game Comic Commercials With ‘Thursday Night Tide Ads’

84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement

Pennsylvania building materials supplier 84 Lumber is not known as a major US TV advertiser and yet this year it decided to invest in a societal statement, brand-values spot on the biggest American stage of all – the Super Bowl   A 90-second Big Game commercial – in a year that saw Fox charging around… Continue reading 84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement

Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot

The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run  across NFL On Fox programming.   The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot

Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot

MLB broadcast partner Fox launches a multi-media campaign to support its 2015 World Series coverage with a Homer (and a Bart, a Marge, a Maggie and a Lisa) Simpson.   At the of the broadcaster’s integrated campaign for the Fall Classic match-up between the New York Mets and the Kansas City Royals (starting 27 October)… Continue reading Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot

FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup

Fox Sports is rolling out new pieces in its multi-platform content campaign for the Women’s World Cup which kicks off in Canada on 6 June.   At the heart of the official US tournament broadcaster’s campaign is a locker full of pre-produced video content to drive awareness of its coverage and to run to precede… Continue reading FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup

Air Force Reserves Chance To Meet American Idols

The American Idol Live Tour, which is proving to be one of the best-selling tours of the summer, has joined forces with Ford Motor Company, Coca-Cola, and US Air Force Reserve for a series of innovative charitable and promotional campaigns.   American Idol Live! officially kicked off in July in West Valley City, Utah, with… Continue reading Air Force Reserves Chance To Meet American Idols

AT&T’s Favourite American Idol/Idle Moments

AT&T and handset partner Motorola return for another season, the 10th, as the official wireless sponsor of American idol.   Its activation is built around the umbrella idea of the brand connecting wireless customers to their favourite Idol moments directly from their mobile phones.   So campaign elements include ‘Vote Number Reminder’, ‘Idol Text Chat’,… Continue reading AT&T’s Favourite American Idol/Idle Moments

Coke’s Idol Work Focuses On Family & Co-Creation

If sponsorship success is partly judged on longevity, then the fact that in January 2011 Coca-Cola and Ford signed up for the 10th year of sponsoring American Idol speaks volumes.   But market watchers tend to agree that it is Coca-Cola that has squeezed the most out of its flagship US sponsorship.   For the… Continue reading Coke’s Idol Work Focuses On Family & Co-Creation